Computer animation in marketing and advertising is as a communications medium in a class by itself. It has features that no other advertising medium can equal while it shares some features of other mediums like video.Let’s have a peek at reasons why your organization must tap into the capabilities of the dynamic medium:
- Quick visual summary
Perhaps No other medium can match 3D animation to demonstrate a visual overview of the most complicated product idea. It is the visual equivalent of a sound bite. Infomercials are a perfect example. In boardroom presentations to high ranking executives 3D animation is scoring points. Big picture generalists such as CEOs frequently have very little patience with a slow buildup of data and detail. They need of anyone who communicates to get to the point. Animation does that.
- Dynamic, time based medium
Like Animation communicates over a time line and audio, video. It is a medium that uses movement make an impact somehow or to tell a story. This capacity clearly sets it ahead of print for demonstrating any item or system that moves or evolves over time. By way of instance, a truck suspension system’s components rotate, shift and bend. Animation reveals these dynamics much better than printing which can be static.
- Easily grab attention
A Startling or unusual sequence, a surprising movement, the shimmer of computer generated special effects; all these animation techniques catch attention efficiently. And that is to communication with your market, the number one prerequisite. Bear in mind the advertising formula? A.I.D.A. Attention, Interest, Desire, Action.
- Show whatcannot be photographed
This is truly where cartoon excels; there are no limitations to what could be shown with computer animation. Hollywood is evidence of the. 3D animation can fly through the solid steel of a car engine to the cylinders and pistons do an extreme zoom from outer space down to an atomic nucleus in 3 minutes, anything if you can envision it, an animator can make it. For marketers this means a product can be demonstrated by that you in a way which are way beyond.
- Show what has not been built yet
Related To the aforementioned architectural and engineering projects are offered before construction starts. Computer animation techniques such as ray tracing and radiosity contribute photographic realism to walkthrough Ayewind animations so the audience is made to feel as though they are taking a look at a picture of the actual thing. With HD TV technology and flat panel screens that are enormous, 3D animation can make the viewer feel as though they are within the space.